Author: bryanfrancis87

Deep Sync

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Deep Sync is the industry leader in deterministic identity and AI-powered data solutions. Leveraging our 35-year foundation of compiling direct mail-grade datasets, Deep Sync develops data-first technologies that power marketing, measurement, AI, and business intelligence for agencies and brands with our fully deterministic identity graph, privacy-first audiences, comprehensive data solutions, and integrations with leading platforms and cloud providers.

Deep Sync, which was rebranded in 2022, represents several longstanding brands: Compact Information Systems, ASL Marketing, HomeData, and AccuData Integrated Marketing.

In addition, AlumniFinder, CollegeBound Selection Service, and Student Research Group fall under the Deep Sync banner.

Student Research Group

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The Student Research Group is a collaborative research foundation focused on providing research and resources to teachers, students and parents.

We compile our research from surveys and through our partnerships with other educational organizations. We are dedicated to providing educators, students and parents with research, resources and an environment that can be help everyone realized their full potential.

StudyLab is a platform designed to give students access to great college prep resources like College Finder, Scholarship Finder, Volunteering, along with resources, free textbook access and more.

ASL Marketing/CBSS

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For over 40 years, ASL Marketing has been the nation’s premier provider of student marketing data, focused on the highly desirable 13-34 year old market. We started as a data list compiler back in 1972, offering postal mailing lists to our clients. Today, ASL Marketing continues to offer postal data as well as email, digital, social and mobile data to our clients across all industries. The direct marketing landscape has dramatically changed over the last 40 years and we’ve kept abreast of those changes to deliver the best-most responsive student marketing data.

NexsCard

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NexsCard was a rebrand of the legacy NexisCard brand due to legal reasons. Along with the naming convention update, all collateral and marketing material was also updated to reflect the changes. During this time, we also launched a redesigned website and mobile app offering, as well as designed efficiencies to our brand library and PMM operations.

NexisCard

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NexisCard was a prepaid banking option intended to offer financial services to individuals not fully served by conventional banks. Launched in 2009, my role was to rebrand the collateral, brand visuals and narrative when hired in 2012. In addition to a website, login portal, mobile app, in-store posters, signage and video onboarding material, I also was tasked with working with partners and banking institutions to align our objectives and physical products with specified terms.

NexisCard grew from 200,000 users to over 2 million users during my tenure, bringing over $20 million in revenue yearly.

 

 

Prepaid Ventures

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PrePaid Ventures is a leading provider of financial processing, program management and prepaid debit card solutions. Starting off as only the NexisCard offering, Prepaid Ventures developed a parent company that managed it’s existing offering, as well as new prepaid and digital banking offerings.

I helped Prepaid Ventures develop it’s brand end-to-end for both internal and external facing use. This included developing all branding and creative, event marketing, operational efficiencies for outreach, partnership management with affliates, website/app/platform development and more.

As part of the brand building, multiple platforms were stood up. I aided in developing the UI/UX for these platforms to run easily and efficiently in store locations and by our internal teams that balanced usability and stringent security due to large financial transcations that took place constantly over our network.

Prepaid Ventures grew from a startup to annual revenue building to over $12 million in my tenure with the company.

Avid Prepaid

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Avid Prepaid was a subset of the Prepaid Ventures brand that aimed to provide unbanked and underbanked individuals access to a low-cost digital banking option. The program also boasted an early-access feature to payments, a concept that was new to prepaid at the time.

My role was to develop the branding and creative for the card, including the website, social pages, physical card and card collateral, mailing packages, in-store collateral and event items.

Within a year, Avid Prepaid gained over 300,000 customers and over a million unique visitors to it’s website and social pages.

March for Science

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The March for Science was an international series of rallies and marches held on Earth Day. The inaugural march was held on April 22, 2017, in Washington, D.C., and more than 600 other cities across the world.

I was an early participant in the planning stages, developing a logo for the local D.C. march, before plans expanded worldwide. The logo and branding development followed, as a website, social engagement strategy and email campaigns helped to spread awareness to the cause and build momentum.

Ultimately, the March for Science organizers estimated global attendance at 1.07 million across the globe.