NexisCard was a prepaid banking option intended to offer financial services to individuals not fully served by conventional banks. Launched in 2009, my role was to rebrand the collateral, brand visuals and narrative when hired in 2012. In addition to a website, login portal, mobile app, in-store posters, signage and video onboarding material, I also was tasked with working with partners and banking institutions to align our objectives and physical products with specified terms.
NexisCard grew from 200,000 users to over 2 million users during my tenure, bringing over $20 million in revenue yearly.
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