The March for Science was an international series of rallies and marches held on Earth Day. The inaugural march was held on April 22, 2017, in Washington, D.C., and more than 600 other cities across the world.
I was an early participant in the planning stages, developing a logo for the local D.C. march, before plans expanded worldwide. The logo and branding development followed, as a website, social engagement strategy and email campaigns helped to spread awareness to the cause and build momentum.
Ultimately, the March for Science organizers estimated global attendance at 1.07 million across the globe.
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