Avid Prepaid was a subset of the Prepaid Ventures brand that aimed to provide unbanked and underbanked individuals access to a low-cost digital banking option. The program also boasted an early-access feature to payments, a concept that was new to prepaid at the time.
My role was to develop the branding and creative for the card, including the website, social pages, physical card and card collateral, mailing packages, in-store collateral and event items.
Within a year, Avid Prepaid gained over 300,000 customers and over a million unique visitors to it’s website and social pages.
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